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It is no exaggeration to say that PLR ebooks and PLR articles may be very handy resources for hard-working marketers who are trying to construct their online businesses. Not only can PLR articles and PLR ebooks be bought for a relatively small price; these products also are valuable because most of the research and writing has already been done for you.

One possible problem with PLR material is, however, that it is a popular thing to use. Many small businesses have picked up such products and are using them right now, in one form or other, on their own sites. In other words, the same PLR ebook or article may have been published dozens or hundreds of times already, edited or not.

Succeeding with PLR

The lesson here is simply this: you have to rewrite every PLR e-book and PLR article significantly in order to make it unique. One reason for doing so is that the search engines are fond of unique material.

Another reason is, of course, the visitors: who likes to visit a new website and read the exact same article as on one of the rival sites? And the potential customers may not be as understanding or forgiving as the search engines may be, in terms of overlooking a (nearly) identical article or ebook. It is therefore necessary that you invest some real time and effort rewriting the PLR e-books and articles properly, so that they may serve both you and your clients well.

Yet another reason for rewriting may be this: no one thinks exactly like you. Some writers write their articles and e-books in such a way as to, perhaps, leave out a variety of things that you yourself may have considered to be expected to include. Or maybe the writing manner was not what you would have expected? Or maybe the writer is just mistaken? Regardless of the exact state of affairs of the PLR e-book or article that you have picked up, you need to plan to rewrite the text in a serious manner so that both you and your potential customers will be able to take full advantage of it.

Here are some, I hope, handy methods of how to revise your PLR article or ebook for improved results:

1. Modifying the title

One type of editing is to change the main title of the work, whether an article or an e-book. Some PLR products come with ill-chosen titles where you simply have got to take the time to change it, not only for SEO (search engine optimization) purposes, but also for the reader: if your content doesn’t match the title very well, the reader may feel somewhat cheated.

But even if the original title of the PLR e-book or article is well chosen and fits with its content, you must still change it. In that case the challenge is that you may not be able to change it entirely. However, it is better to make it just a little different and still staying on topic, than it is to make the title very different but not keeping the main keywords in the title.

2. Reshuffle paragraphs

It is not uncommon to find that PLR e-books and articles are written in a quite untargeted fashion, with paragraphs that do not have a correct flow. One reason for this may be that the paragraphs are copied and pasted from other PLR sources in order to produce “new” products that the original author can sell again. (So watch out before you buy!)

Whatever the reason for this is, you may be able to fix it, or at least make it better. Just copy and paste some of the paragraphs so that you make a better flow. Even without typing a new word!

3. Removing paragraphs

Another way to modify a PLR ebook or article into something better is to delete some paragraphs here and there. This is particularly important to do in low-quality PLR material, where there normally is a lot of dubious text that needs to be dealt with.

4. Rework paragraphs

In this fourth way, you simply rewrite the paragraph so that it ends up having the exact same ideas as when you started, but with those ideas expressed with other words. So after rewriting the text “global warming is false” it may become, for instance, “it is not true that there is global warming” or “man-made global warming is false”. You get the idea.

5. Expand paragraphs

Although the preceding method to alter the text is useful, the real strength of rewriting lies in the expansion of paragraphs. By using this method, you can make your edited text much more unique and useful to your customers.

When I say “expanding a paragraph” I do not chiefly think of it as a process of substitution, but as a process of addition. This process entails the adding of, for instance, new questions, new arguments, new propositions, new reasons, new conclusions, new viewpoints, new data, new figures, etc.

It is true that all these new items may make a paragraph much longer, and there may be a need to split a paragraph up to accomplish that. But that is just fine, for it makes your rewritten ebook or article even more unique.

6. Add Related Links

Some PLR content packs include useful links and keywords that were used to create the content. In some cases you may want to include those links in your articles and ebooks. In other cases you may decide to use your own product links or your own affiliate links to make more money.

But note that relevance is essential. For example, in an article on how to paint a wall, don’t incorporate a product link to some elegant Swiss watch, or to some very knowledgeable computer professional. Be relevant!

Final remarks

PLR articles and ebooks may certainly increase your revenue, particularly if they are reworked properly. One of the most important things to be aware of is that the articles and e-books must be rewritten significantly, not only to ensure being unique enough for the search engines, but also to guarantee being of long-term value for your potential customers.

While you are at it, you may even decide to do other modifications to make your visitors even more happy with your material. You might, for example, add other items such as paintings, graphs, illustrations, or even videos. So give your ebooks and articles a more individual touch and you will most probablyexperience even more satisfied readers!

ABOUT THE AUTHOR: Ronnie B. Jones is one of the team members of the EbookBrothers.com website, where he regularly writes on ebook marketing, including topics such as article rewriting etc. For a free subscription to the EbookBrothers.com Newsletter (with articles, tips and tricks on how to make money on internet with ebooks), please visit this ebook marketing site today, before the offer expires.