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This past Friday I was at the Crespi vs. St. Bonaventure game. I was on the sidelines watching the game visiting with a good friend of mine, and he started sharing with me a GREAT recruiting story that speaks volumes about HOW to WIN this game of college recruiting and INSPIRE you about what is possible in YOUR recruiting process.

It happened in Southern California where my friend came across a STUD RB back who was not a top prospect with college coaches. Not a fault of the coaches because they were just browsing through his credentials like height, weight, etc. and they had no understanding of his most important accessory, that is his laser-like focus.

They had not seen any film on the kid, so they just assumed based on his paper variables that he couldn’t play at their school. Well, my buddy started working with him on how to get his name out there; they started putting together a highlight video, putting it online and emailing coaches. One of the key components to his story is that when he would email coaches, he would use a UNIQUE subject line in his email…for example:

SUBJECT: “I am the Running Back YOU need”…; “Running Back to help YOUR program”; “CA Star RB to help your program”

These subject lines were mainly used to generate interest in the minds of the coaches to open the email and read it. Of course, in the email, he would request them to go through his online video that showcased his profile.

***One key tactic he used is that he put his ONLINE PROFILE link in the signature of ALL of his emails…you never know who may end up seeing it!

This young man realized he had to turn his recruiting campaign into a PR campaign. He started contacting people at Scout.com to generate interest in him…as he began to build some hype around him he got his first offer.Now, this is where things got good…he went from 0 offers to 8 D1 offers in a matter of few weeks. Once he got his first offer, he began to use this first offer to parlay it with the coaches he had been in communication with previously. He started emailing the coaches and letting him know that X school had just offered him a scholarship.

The general mentality of human beings is to want to have what is difficult for them to have. This promptly made the coaches extend their offers to this players. Later, when he traveled to North Carolina, he informed all the coaches of all the major universities in the State that he was available to stop by their school. He showed them his profile on the video. When his family drove around the major colleges of North Carolina, the results were amazing. By the end of the evening, he had four offers on his lap.

Hence he went from 0 – 8 D1 offers, and the story gives you the following tips:

1. BE HUNGRY and STAY HUNGRY – YOU will only go through this process once, so make the most of it!

2. You should promote yourself using all possible means. Sometimes PR works most effectively.

3. You should ensure that people watch your profile video and hence it is better to carry DVD’s with you. Treat your DVD’s like your business card.

Learn more about the keys to getting anAthletic Scholarship. Coach Chris Berg wants to share with you the secrets he has used to help generate over $77million in Athletic Scholarships so you can achieve your collegiate dreams.